Technology advancement, changing customer needs and other disruptions/changes in the market require businesses to be more competitive and constantly engage with the customer in new ways. Customer Relationship Management (CRM) and other small business customer management software platforms have developed to deal with this problem. This software has long existed and evolved through use in the enterprise domain, but it has become increasingly more important for small businesses in the United States and across the globe. The top 3 platforms that have emerged are Salesforce, Zoho and HubSpot.
Best CRM Software for Small Businesses
- Engage and interact better with customers with actionable insights
- Create a better customer experience marketing strategy
- Know your customers and better analyze, understand and improve relationships with customers in the system
Those who win the hearts and minds of their customers will achieve the optimal results and will build a solid brand and business. Therefore, turning passive customers or window shoppers into regular customers, even brand advocates, will create an experience consistent with what your business hopes to achieve in its market niche. Software platforms like Salesforce, Hubspot and Zoho will allow you to use an intuitive interface to organize contacts and track useful data such as phone calls, email, customer trends, customer history, etc. You can use this information to better serve clients. Though some businesses still choose to use inefficient in-house generated spreadsheets, word processing and other files/programs to track data, these three applications will always perform better because they integrate with other modern business tools and software.
The customer experience has become the new mantra in marketing, even for B2B products/services. By using a CRM like Zoho, Salesforce or HubSpot, you will be able to dial in on what makes the best experience for the customer by responding to data and trends. Your customer service, technical support and sales teams will also be better equipped to handle responses quicker and collaborate to provide the customer with more confidence in your team based on response.
Enterprise level companies and marketers have long understood the importance of a useful end-to-end customer experience that involves heavy collaboration among teams, seamless user friendly experiences and consistency across strategy/messaging. The creation and evolution of CRM software was a response to this need and the development began not long ago to use intuitive back end solutions to solve those very problems. Keeping valuable customers is a pillar of good business. Small business would soon need to respond as well. Thus, here we are, with three major providers emerging to the top of the crop. Those software titles are Salesforce, Zoho and HubSpot and they are among the most widely used CRM solutions in the worldwide marketplace for such products. They have become so important they are a several billion dollar annual industry.
The bottom line is that customer relationship management is a key component to successfully creating the best customer experience possible within small businesses. Using Zoho, Salesforce or HubSpot can enable your teams to build much better relationships with both existing customers and incoming ones. The more access to customer insights, better organizational tools and collaborative systems/strategies the better. This is what a good CRM will do for a small business and Salesforce, Zoho and HubSpot are the most robust of the current systems available for small and medium sized companies.
Customer management software has evolved over the course of time from being used primarily in the enterprise domain to being a growing fixture in small and midsize businesses everywhere. Because they can better and more efficiently guide the customer experience and provide better tools to staff on your team, they are well worth upgrading to.